Friday, May 25, 2007

How the name,Filmsmyth, came about

Communication is a single word encompassing a million gestures and genres. It is a powerful phenomenon, yet it is intangible, almost magical. Though its diversity is infinite, one medium of communication that has become most popular is the moving picture. Film formats and technology are growing rapidly every day; along with this the myth associated with the medium is also getting bigger.
These were the thoughts that led us to weave together the medium & the magic and call ourselves- Filmsmyth.

Our teams

The work in Filmsmyth happens through four teams; members often work in each other’s team and interact symbiotically to add value to the ventures. New and unfamiliar projects are welcomed rather gleefully and innovative ways are found to execute them.

The four teams are -

Filmsmyth: We produce and direct television promos, commercials, vignettes, corporate films, documentaries, Audio-video presentations (AVs). Currently we are in the process of diversifying into television programming and packaging. We do not recognize the limitations of format & technology and constantly like to develop more effective methods of communication.


Wordsmyth: Everyone at Filmsmyth shares a common love for the written word. So, not surprisingly, this is a team that works on concepts, storyboards, advertising copies, scripts (for film or radio), song writing (jingles), content designing and editing. Language is not a bar, English and Hindi writers are associated with the team. We also work with a pool of writers from all other languages and hire them, when required.


Radio-Shadio: This team works on sound designing ranging from mixing music, voice over and audio structuring, to radio programming and packaging. We create custom made jingles, songs, show openers, audio structures, pod casts, web casts and premixed radio shows. Two long term projects that the team is involved with currently are audio packaging for National Geographic Channel & History Channel and a radio show called ‘Chotti Si Aasha’ sponsored by Save The Children, UK. Here again language or format are not a barrier, we design sound for all mediums and in all languages. This team regularly associates with very talented people in the field of audio.

Antics: This is the animation and design wing. We understand the client’s needs and project them visually. We work with a variety of latest motion graphics software like 3D Max, Maya, Adobe Aftereffects, Combustion, Real flow; the software to be used is finalized after analyzing the client’s needs. We not only package videos with effects and graphics but we also make animated films from scratch. This team has often stretched the limits of imagination.

Our core members

Chiranjiv, the director/writer, a dreamer by nature and prefers translating his thoughts through the medium of moving images.

Annapurna, the director/writer, a restless soul, nothing makes her happier than being in middle of a challenging project.

Sumit, the postproduction powerhouse, he comes across as a gentle being but his work is very edgy and contemporary.

Alka, a prolific writer, is all heart and it shows in her work.

Sunny, the audio geek, takes sound very seriously, and is constantly innovating new mixes and genres.

Vijay, a close associate of Radio-Shadio, is the force behind all our audio projects.

Everyone in the team loves giving gyan to each other and more often than not the projects benefit from the freely given opinions.